Ladies and gentlemen, the next generation console wars has begun. Like
the game Risk, there are multiple factions: Nintendo with its Wii U
console, Sony and its PlayStation 4, and Microsoft with its Xbox One system. Up to date, the Wii U has struggled
to reach the kind of sales Nintendo was hoping, while both the Xbox One
and PS4 surged past the starting line by notching more than a million
unit sales in the first 24 hours. Will either one prove more popular
than the either?
It's still very early for these two newcomers, but based on Black Friday
sales, the Xbox One looks to be the early favorite. According to
InfoScout's tracking data, the Xbox One outsold every other living room
console at Walmart and Target, notching 31 percent of sales. The Xbox
360 was close behind with a 30 percent share, meaning 6 out of every 10
consoles sold was an Xbox One or Xbox 360. Well played, Microsoft.
Source: InfoScout
It seems pretty clear that the Xbox One,
and Microsoft's ecosystem as a whole, are the early favorite despite the
former being the most expensive console on the list, but there are
other factors involved. For one, finding the PlayStation 4 in stock was
no easy task during Black Friday. Secondly, Walmart marked down the Xbox
360 to '$99 for the occasion.
At the same time, we don't want to overstate these factors. Without
questioning the buyers, it's impossible to know how many Xbox One
consumers wanted a PS4 but were willing to 'settle' for Microsoft's
console because it was in stock. We don't doubt that would explain some
of the sales, but it probably doesn't explain the Xbox One outselling
the PS4 at a 2-to-1 ratio.
Source: InfoScout
The primary purpose of owning a console
is to play games, and with that said, 85 percent who bought one said
they plan to also purchase at least 2 video games during the holiday
season.
Source
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12/01/2013
Xbox One Scores Big on Black Friday Surpassing PS4 and Others
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