Samsung beats Nokia as top 2012 mobile phone brand - Technology Portal

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12/26/2012

Samsung beats Nokia as top 2012 mobile phone brand

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Nokia had a good run for 14 years as the top mobile phone brand.  With its recent troubles in the  smartphone market and with Samsungs’ successes, it has lost this spot to Samsung.
Samsung has increased its orders from 24% in 2011 to 29% in 2012.  Conversely, Nokia will see its share drop from 30% in 2011 to just 24% this year.  Apple’s share rose from 7% in 2011 to 10% in 2012.  These figures include low end phones as well as smartphones.
Senior Analyst for wireless communications at IHS said:
The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone
Smartphones represent the fastest-growing segment of the cellphone market—and will account for nearly half of all wireless handset shipments for all of 2012. Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector.
Whilst Samsung has a clear advantage over Apple in total mobile phone sales inclusive of low end, how does Samsung hold up in the Smartphone Market?  Well, as you can imagine 2011 saw a very close race between Apple and Samsung with Samsung having 20% share of the market and Apple closely behind at 19%.  However, Samsung has been able to take advantage of struggling competitors (Nokia HTC RIM) and pick up another 8% share taking it to a total of 28% share of the market.  Conversely, Apple was only able to pick up a 1% share  taking it to 20%.
Samsung’s success has been mainly due to its strategy of producing new modules for all segments of the market fast.  It’s design and manufacturing arm works fast to ensure it puts the right products in any gap in the market as quickly as possible.  This seems to be working.  Conversely, Nokia has been slow to adapt and its new line of Windows 7 based handsets have not been able to plug the gap in its old Symbian based phones (which lost out to Android based phones).
Source: isuppli.com

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